Beretta announces the launch of W3bicons, the first AI-generated art collection, a bold new chapter in the company's ongoing dedication to innovation and design excellence. For almost five centuries, Beretta hasstood as a symbol of unparalleled craftsmanship, precision and tradition. Moreover, the Beretta family's great passion for art, particularly modern art, is well known, so this initiative is perfectly in keeping with the company's spirit.
Celebrating its 498th anniversary on 3 October 2024, the Italian-based company embraces the future by fusing human genius with artificial intelligence.
W3bicons is the first digital art collection realised by the historical Gardone Val Trompia company: a series of Gen AI and 3D modeled artworks, all inspired by the iconic Beretta M9/92FS pistol. This collection of twenty unique pieces is an homage to those who aspire to explore new horizons through the lens of technology.
What's in the light box? Ten works of digital art!
The launch of the collection was anticipated by teaser images showing an enigmatic briefcase with equally mysterious contents. Now we can see what's inside the briefcase.
The heart of the collection is the legendary Beretta M9/92FS, a design icon recognised as one of the most enduring symbols of Made in Italy excellence. Revered in action movies and video games, the M9/92FS conquers the digital realm, with its classic forms beautifully reimagined in a vibrant array of colours, textures and materials. The W3bicons double collection is a masterful play on contrasts, juxtaposing opposites to create a alluring tension. The ten artworks in the Luxury collection, with pieces such as Golden Marble and Glow Porcelain, celebrate Beretta's legacy of fearless experimentation with new technologies. While the Pop collection, which includes standout pieces such as Graffiti Velvet and Oceanic Blaze, pays homage to the cult imagery of movies and pop culture, where the M9/92FS has become an icon.
Where to buy Beretta W3bicons? Acquiring one or more of the ten Luxury W3bicons pieces is not only a coveted opportunity for art and NFT collectors, but also comes with an exclusive perk: an invitation to Beretta's 500th anniversary celebration in 2026. And for pop culture fans, there is even more to discover: the Pop W3bicons collection features another ten pieces, at a more affordable price, offering a rare chance to own a piece of history and cultural legacy.
+++ If you would like to make one of these extraordinary artworks your own or are simply curious, all you have to do is visit w3bicons.beretta.com to find out more and seize the opportunity to be a part of this historic moment +++
Modern art and guns: the Beretta W3bicons are divided into the Luxury Collection and the Pop Collection - 20 motifs are available
The Beretta W3bicons collection according to Carlo Gussalli Beretta
Carlo Gussalli Beretta, 16th generation of the historic dynasty of entrepreneurs and the company's Digital Innovation Project Manager, comments: "These wonderful pieces of art represent the evolution of Beretta seen in an artistic perspective. An iconic product of timeless perfection such as the M9/92FS pistol revisited thanks to AI is meant to be a symbol of the constant technological and digital transformation undertaken by my family's company for many decades already. Without, however, forgetting our roots."
Background knowledge: What exactly is an NFT?
NFT is the abbreviation for “non-fungible token” - which loosely translated means “non-replaceable token”. This refers to digital certificates that demonstrate the authenticity of a digital file (or digital artwork) and are also its rights of use. This unique digital certificate of ownership clearly proves who the owner of an original digital file is. This file can be a photo, a video or an audio recording. NFTs are stored on a blockchain, i.e. a database made up of various data blocks. These data blocks contain all transactions that have been carried out on the respective blockchain. The blockchain therefore clearly states that the original file belongs to the user who created the NFT or purchased it on a marketplace.
