At EOS 2024, the Italian hunting and fishing fair held in Verona from February 17 to 19, in its 700 square meter booth in Hall 11, Beretta this year hosted a space fully dedicated to the world of gaming thanks to the friends of Hunting Clash, a leading app already downloaded by tens of millions of hunting enthusiasts.
After the launch event last early December, it is now time to relaunch a competition open to players from all over the world under the claim "join the hunt", which took place during the three days of the Italian fair. The prizes were many and all "juicy": real products that can be redeemed through the estore.beretta.com website.
For those who were at the fair, there was the possibility of booking at the booth and participating directly in a corner of the booth itslef, fully dedicated ot this initiative: four players were able to play on as many tablets. Their virtual hunting performances were visible to all those present thanks to mirroring on as many giant screens.
Hunting Clash: a realistic hunting simulator
In addition, QrCodes made the download of the application immediate: therefore, those who wished to could participate in the challenge even while strolling through the various EOS stands. The game features both the most iconic Beretta firearms (BRX1, Ultraleggero and A400 Xtreme Plus) and various products from the clothing and accessories range.
Beretta is investing heavily in the digital arena, but also in those initiatives that can show new generations the unique values inherent in hunting. "I am thrilled to be able to host this event in collaboration with Hunting Clash. I believe it is an excellent example of synthesis with respect to a precise company policy: embracing tradition and innovation. We are constantly looking for new ways and worlds in which to communicate our values, both with our millions of loyal customers around the world, and with the new generations so that they can become passionate about the noble art of hunting". These are the words of Carlo Gussalli Beretta, Digital Project Manager of Fabbrica d'armi Pietro Beretta.
"We at TSG are happy to bring our Hunting Clash application to a context like EOS. Offering engaging experiences that blend with our players' passion for the outdoors is our mission. A value we share with Beretta. This partnership allows us to raise the gaming experience even higher with a worldwide challenge where real and virtual have never been so close," commented Andrzej Ilczuk, CEO of Ten Square Games Group.
Download the Hunting Clash game from Google Play (Android)
Download the Hunting Clash game from the App Store (iOS)
